|Cemetery hopes 5K race, actors draw new customers|
|News - St Augustine Area & St Johns County|
PEORIA, Ill. — A cemetery in central Illinois is embarking on an unusual marketing campaign that includes a 5K race and actors dressing as people buried there.
The goal is to encourage more people to buy lots at Springdale Cemetery, Bob Manning, chairman of the management authority at the Peoria cemetery, told the Journal Star. Ten events will be hosted this month in an effort to diversify the appeal of the sprawling East Bluff property, he said.
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